Too many companies are not listening to their customers. They are deciding what their supply chains should be offering, that is, what is most efficient and convenient for them. Or maybe they are following trends with no regard for what the real customers are demanding. If you are running or working in a supply chain that is misaligned with customer needs and expectations, we need to talk. Email me at firstname.lastname@example.org or leave a Comment below. I also raise this topic (and more) on Instagram, Snapchat, Twitter, and Facebook. See links to the right.