Speaking the right language…


Are you talking your customers’ “love language”? What? It’s not weird to think about loving your customer, is it?? Good, it better not be weird. Customer = your business existence, so get over it if you’re unsure. OK, is your head on straight? Good, listen:  you need to know what “love language” your customer speaks and receives. YES, two different things. It is exhausting, but, either you do it or someone else will. You never wanna see your ex with someone else, do ya? So how do we do this? We need to adapt an idea from The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, by Gary Chapman (1995). Stop here:  if you are in any (personal) relationship you care about, that is, want it to be great and happy and sustainable, then go consume their content. Really, it’s life-changing to understand your others’ perspective and needs. Once you “get that,” then it makes perfect sense in the business world. There are also five things that every business-to-business company could “speak” to you and “receive” from you, so you better “get to knowin'” sooner rather than later.

The five B2B love languages are price, quality, responsiveness, service, and time. Your customers speak and receive along one or all of those to some degree or another. Think about what these mean to you? If a customer told you, “I care deeply about Quality and expect the same from your organization,” then what would your reaction be? Do you understand? Can you make any promises? Think about it…

Author: Brandon Drury

Making supply chains better

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